Mizzou basketball fans, Braggin' Rights aficionados, and soakers-up of the sun: Did you know that Sheryl Crow was an alumnus of the University of Missouri-Columbia? If you didn't, have you ever seen a University of Missouri commercial, or been in Columbia?
As a graduate of that fine institution myself I—along with my fellow grads at SpreeGoogs—have often been a little skeptical about the school's reliance on this angle in its advertising, particularly during sporting events but also just in general; if you ask someone about Mizzou, even when you're on Mizzou's campus, the first thing you'll hear is, "Oh! Brad Pitt grad—well, he went here—Sheryl Crow graduated from here!"
It's a little infuriating, especially if you wanna do some things other than have fun. I often had the feeling that I was the only one. But then it hit me: It's true that if you want to be Sheryl Crow, the actual Sheryl Crow, it's verifiably true that there's no place that's going to prepare you better for that than Mizzou. There's no place that'll prepare you for Mr. Ripley-ing Sheryl Crow any worse, either, but sometimes with advertisements just going the unfalsifiable route is its own reward.