"Uncle Drew" Pickup Basketball Video Is Advertisement, Still Awesome

Yes: The Uncle Drew video, which features Kyrie Irving in his directorial debut, is an advertisement for Pepsi Max; yes, I'm not sure how real it is; yes, the scene at the end where somebody is drinking Pepsi Max through a straw, the label placed just-so, is Wayne's World-level awkward product placement. Yes, this video is a hundred years old and I'm the last guy to notice it. For all that: It's still pretty great.

↵

↵

Please watch it in full-screen. This is exactly the kind of positive opportunity new media advertisement opens up; for all the negative stuff you hear about it--the mealy-mouthed social media efforts, the "like this post if you think [thing that isn't advertising] is great," the general disrespect shown toward an advertiser's target audience--you do also get slickly produced, entertaining, niche-targeted short films like this one.

↵

Notice: I believe this is the first Pepsi ad I've enjoyed in approximately a thousand years. Pepsi ads always try too hard, aim a little bit too current, act a little bit too much like a middle-aged man trying too hard to be cool by googling Lady Gaga's name. This one's great--and aside from the product placement, it's also a clever statement of their slogan for Pepsi Max, even though it fails to tell me why this is different from Pepsi One.

↵

Trending Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join SB Nation St. Louis

You must be a member of SB Nation St. Louis to participate.

We have our own Community Guidelines at SB Nation St. Louis. You should read them.

Join SB Nation St. Louis

You must be a member of SB Nation St. Louis to participate.

We have our own Community Guidelines at SB Nation St. Louis. You should read them.

Spinner

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.