The London Olympics are, as always, an exercise in sleep schedule manipulation, but Sunday morning the 2012 games seem to be going an extra mile to ruin your day: If you were really looking forward to NBC Sports's live broadcast of the 2012 men's single badminton bronze medal match, between China's Long Chen and South Korea's Lee Hyun-Il, you'll have to be up by 3 AM CDT. That'll be followed by Cycling, and then, at 5:30, the doubles bronze medal badminton match.
All that and you won't even have to miss church!
That's not the only pre-sunrise event NBC has ready for you. You'll also be able to watch women's basketball group action between France and Russia, starting at 3 AM. Look: I'm not saying you should, or even that I will. It's just, this is a thing that is happening. Maybe not a friend of yours, but a friend of one of your friends, is waking up right now to watch two badminton bronze medal matches. So, keep that in mind.