No television executive should scoff at an astronomical overnight rating of 47.8— which is what the 2012 Super Bowl garnered— but there certainly will be some head scratching and handwringing at NBC over the fact that, according to John Ourand of the Sports Business Journal, the ratings for this year's Super Bowl were down very slightly from last year's game.
Small correx on the overnights. I'm now being told that it's a 47.8 (not 47.9), which is down a tenth of a ratings point from last year.
— John Ourand (@Ourand_SBJ) February 6, 2012
It may be of small solace, but the night's halftime show, featuring Madonna, managed to pull in more viewers than the game itself, which may earn some decision-maker a bonus.
Madonna is more popular than the NFL. Source says the halftime show drew a 48.3 overnight, which is higher than the game's 47.8.
— John Ourand (@Ourand_SBJ) February 6, 2012
For more on the Patriots and their Super Bowl run, check out SB Nation's Patriots blog, Pats Pulpit as well as SB Nation Boston. For more on the Giants and their Super Bowl appearance, visit Giants blog Big Blue View and SB Nation New York. For all news and information regarding Super Bowl XLVI, please stay tuned to SB Nation's dedicated Super Bowl hub.
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2012 Super Bowl TV Ratings: Ratings Fall, Madonna Draws
Feb 6
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