Here's all you need to know about the St. Louis Rams' ability to build a receiving corps around Sam Bradford: In the two years he's been their franchise quarterback, Vincent Jackson has been available each time—and each time the Rams have been their to puff up the mercurial San Diego Chargers receiver at his value's lowest ebb. This week the Chargers have revealed that they won't be franchising Jackson, and the Rams' number-one receiver is still Danny Amendola. Let the rumor mill churn. The Chicago Bears are presently in the lead, but don't kid yourselves: The Rams will come-a-calling.
They have no choice. They're the Rams. So long as Vincent Jackson is around, burning bridges and catching footballs more than five yards downfield, he'll be drawn to the Rams like a really good wide receiver who's too crazy to play for teams that would otherwise love to have him.
So long as the Rams are around, building larger and sturdier braces for Danario Alexander, they'll have to go after him. It's no use pretending otherwise: they were made for each other.