At Turf Show Times VTramsFan thinks things have got to change in general, but I think his aside to offensive coordinator Pat Shurmur re: Sam Bradford is particularly worth reprinting:
↵↵↵Sam has looked like an absolute superstar on many occasions. You have shown lots of confidence in this young man, so why not let him utilize his talents?
↵This "dink and dunk" stuff has got to go, period. Teams load up the box, and that covers SJAX as well as our short pass game. I saw about 10 fake end arounds today. We have yet to run one end around all year. You heard that right. Not one. It kinda helps if you run one occasionally.
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On Sunday Bradford averaged 6.7 yards per attempt, which is two yards more than he managed in his 55-attempt week one. In some sense the Rams are out of luck downfield until their receiving corps couldn't be transplanted whole to or from a UFL team, but the Rams will need to air it out a little more to get their passing attack—and opposing defenses—off the ground.
↵If Bradford can be trusted to throw the ball 50 times, he can be trusted, I'd think, to go for the jugular.