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Blues Pick Terrible Slogan/Theme For The New Season

In an attempt to be the St. Louis team with the least grasp of social media/fan pulse/existence, the Blues've chosen this as their theme for the new season:

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via 3.cdn.nhle.com

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Gee, let's look at that popular Journey song's lyrics:

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He's just a city boy/

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Born and raised in South Detroit...

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My GOD, I can't imagine what the problem with this one is. Detroit... where have I heard that city's name before... oh, RIGHT. They're one of the Blues' biggest rivals and in the same division.

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Do these people even think?