clock menu more-arrow no yes

Filed under:

Brooklyn Nets' New Logo Looks Like It Lives In Brooklyn

One of the things I feel I can take for granted, as a Cardinals fan, is that no owner will be deranged enough to mess with the birds-on-the-bat logo and jersey we've watched at Busch Stadium, in slightly varied form, for decades. Fans of other teams don't have that luxury. Witness: The Brooklyn Nets' new logo, the first basketball logo to ever apply to Columbia for an MFA in poetry:

↵

↵

Anywhere else this would just look like a high school uniform someone repurposed because they ran out of ideas. In Brooklyn, though, I get the impression that someone bought this from a thrift store... on Staten Island... acting like they didn't know thrift stores were totally played out. Or something—it's been a while since I followed a Brooklyn-class hipster chain of logic out here in the Midwest.

↵

For all that, though, I think these are going to prove extremely popular—at least for a while. They're different, they look relatively mature, and Brooklyn is cool. And at least it looks better than the old jersey, not to mention they avoided the temptation to make a really fierce net-creature.

↵

All that stress, though—I'd be perfectly happy to remain birds-on-the-batted forever, thanks much.