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David Backes Is Featured In The NHL's New "Because It's The Cup" Advertisements

Puck Daddy premiered today the concepts behind the NHL's new "Because It's the Cup" ad campaign which is replacing their old "History Will be Made" ads. Each team will have their own commercial to air on TV, but the print(ish) ads are already out. Blues fans get a treat:

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Nope. No you can't.

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