On the topic of the long-threatened NFL lockout Steven Jackson recently tweeted suggesting the NFL #openthebooks, and if you follow that hashtag to its source you'll find that no transitory event is without a website any more—NFLLockout.com, launched by the NFLPA to show that football players, if they're locked out of playing football, will not be able to secure jobs in the web design market, is more or less liveblogging the coming lockout, treating it a little like the midnight release party for an especially buzzed-about movie.
↵You can find all the viral media buzzwords on the site—a petition to sign, some UStream updates to watch, even live lockout-related chats. You can like an NFL lockout Facebook page, though I'd rather you like ours...
↵I don't want the NFL to have to deal with a lockout, and I think the players are absolutely in the right here, but I'm impressed mostly at how essential all these random web-outreach tactics seem to have become in launching everything—even a long-term labor dispute threatening the most-watched sport in the country.
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