Maybe I'm not getting the right message out of this, but so far as I can tell the idea behind the 2012 Chevy Silverado Super Bowl commercial is that if the Mayan Apocalypse is real, you should abandon your family, get into your truck, and drive into a post-apocalyptic nightmare where you and your buds can talk about how your truck is better than a Ford.
Don't get me wrong: It's kind of funny! It's really well made! But if six or seven fortysomething guys are the sole survivors of the Mayan Apocalypse, Chevrolet as a brand will no longer have any meaning, unless it's used to create the new aristocracy of Chevy owners, anointed by their truck-drivingness to hold Ford F-150 drives in a perpetual serfdom.
Badge-engineering concern: Are the owners of GMC's identical full-size trucks going to survive the apocalypse? What about my dad, who drives the mid-size Chevy Colorado—co-engineered by Isuzu, no less. These are the kinds of things Mayans knew way more about than we do, alas.