That's it: Volkswagen has gone Super Bowl commercials meta, with an ad that combines a real commercial—a fat dog losing weight and slimming down, much like the no-longer-anathema-to-male-drives Volkswagen Beetle—with some people in a wretched hive of scum and villainy in the Star Wars universe, talking about the Darth Vader ad they ran last year. With—that's right, three layers—the real Darth Vader force-choking some Mos Eisley fiend who dislikes the Fake Darth Vader commercial.
Allow me to sort this out for you: We live in the real world, where we watched Volkswagen do an adorable little-kid-Darth-Vader commercial last year.
Darth Vader lives in the Star Wars universe, where they also watched Volkswagen do an adorable little-kid-Darth-Vader commercial last year, and where they appear to be aware of public opinion toward the ad in our world.
My only conclusion is that we are a world nested inside the Star Wars universe, where they're aware that in our world Darth Vader is a cultural artifact beloved by all and not a terrifying, murderous despot who's turned a broken, bureaucratic republic into a disastrously greedy empire.